Our Story: Real Estate Development in Kurunegala, Sri Lanka
Beginning of Our Journey in Kurunegala
Our journey in the real estate sector began in Kurunegala, a prominent district in Sri Lanka’s Wayamba Province. In 2015, Ceylon Brand House Private Limited was founded, focusing on acquiring and selling land in this region. Kurunegala and Puttlam districts, part of the Wayamba Province, require specific licenses to purchase large parcels of land, protecting the agricultural and cultural integrity of these areas.
Initial Focus and Market Evolution
Initially, we offered competitively priced land projects in Kurunegala, catering to a growing demand for real estate in the district. However, as client preferences evolved, we noticed a shift towards alternative investments such as bank deposits, funds, and the stock market. This change prompted us to adapt our strategy to better serve our clients’ needs.
Strategic Shift and Research-Driven Approach
Recognizing the importance of informed decision-making, we shifted our focus towards comprehensive research. Viewing Kurunegala as an emerging investment hub, we explored the district’s master plans and infrastructure developments, particularly the transformative Central Expressway project. To support our insights, we established CBH Intelligence, now known as JuniPlus. We invested in extensive research, utilizing methodologies like hedonic regression to forecast perch price growth in targeted areas. Our studies included human migration patterns, climate analyses, educational facilities, and sports infrastructure, providing a holistic view for prospective investors.
Identifying Growth Opportunities
Our data-driven approach allowed us to pinpoint locations with significant growth potential, ensuring substantial returns within five years for our clients. By integrating advanced technology and rigorous research into our real estate strategy, we attracted investors accustomed to evaluating real estate alongside traditional financial markets.
Commitment to Transparency and Security
Our commitment to transparency and security is unwavering. All our lands are acquired outright by the company before development begins. We procure these properties through our primary banking partners, who conduct thorough deed and title checks independently. This stringent process adds significant value for our clients, assuring them of the legal integrity crucial to real estate investments.
Ongoing Expansion and Future Plans
As we continue to expand, our commitment to core principles remains steadfast. For each new location, we rigorously assess its growth potential and the financial benefits for our clients. Armed with comprehensive research, we progress to new districts and beyond, providing unparalleled insights and opportunities in Sri Lanka’s evolving real estate landscape.
Juniper Real Estate: Our Evolution and New Identity
The Beginning: Land Development and Financial Stability
In 2015, we embarked on our journey with a strong focus on selecting, developing, and marketing land parcels through meticulous research. Our aim was to build trust with our clients and achieve financial stability while responsibly managing our banking relationships. As a young company, these priorities were essential to establishing our foundation.
Growth and Transformation: From CBH Lands to Juniper Real Estate
As we grew, we adopted the name “CBH Lands,” an abbreviation of our original name, Ceylon Brand House. Our initial logo, featuring an oversized “B” symbolizing abundance and prosperity, reflected our optimistic beginnings. However, as our clients began viewing land more as an investment rather than for residential purposes, the industry landscape evolved. We found ourselves competing not only with traditional land sellers but also with wealth management firms. This shift prompted us to reconsider our name and logo. We asked ourselves: Should our identity evolve to better align with our new focus and clientele? This introspection led to strategic decisions ensuring our branding reflects our evolving mission and objectives.
The Inspiration: Juniper Berry and Our New Identity
The Juniper berry, known for its resilience and documented medicinal properties, inspired our company’s transformation. Found in diverse regions, including Sri Lanka, this historic berry captured our imagination and symbolized our company’s resilience and growth. Drawing inspiration from the Juniper berry, we meticulously redefined our company’s essence through a new name, logo, and comprehensive brand identity. This process encompassed visual elements, established guidelines, and a distinctive tone of voice. Concurrently, we prioritized operational enhancements, such as implementing a sustainability plan and expanding our research division CBH Intelligence, now known as “JuniPlus.”
Unveiling Our Revitalized Brand at Colombo Fashion Week
After months of dedicated effort, we proudly unveiled our revitalized brand identity, featuring our new logo, at the prestigious Colombo Fashion Week in November 2022. This event marked a significant milestone in our evolution, symbolizing our dedication to enhancing our brand presence and positioning ourselves for sustained growth and success in the dynamic real estate market.
Moving Forward: Commitment to Excellence
As Juniper Real Estate, we continue to prioritize comprehensive research and sustainable practices. Our revitalized brand identity and expanded capabilities in research allow us to offer unparalleled insights and opportunities to our clients. We remain committed to our core principles of trust, transparency, and strategic growth, ensuring our clients benefit from their investments in Sri Lanka’s evolving real estate landscape.